New Sales Leadership for the Canadian Market

Announcing new sales leadership to support our Canadian customer base. Laura Solberg and Brianne Borchowitz bring deep industry knowledge and a passion for agriculture that customers will appreciate.

“Laura and Brianne are the dream team for our Canadian market customers,” says Adam Weiss, CEO. “Their combined ag knowledge and passion for customer success will help deepen relationships with our key partners, while providing superior in-market support and training as needed.”

Solberg and Borchowitz will work with OPI’s partners and their teams to be the best global provider of grain storage management and technology. Their joint goal is ensuring business strategies are optimized and OPI partner’s experience with the products is backed by outstanding customer satisfaction.

Laura Solberg joined OPI as Business Development Manager overseeing activities for the Canadian market. She helped farm in Manitoba and has spent more than 25 years growing global agriculture and oil and gas sector businesses. In her most recent role with Farmers Business Network, she gained valuable experience with growers and technology. Prior to that with Arctic Gateway Group, she helped enhance key Canadian logistics points for more efficient grain shipments. At Cargill, she held multiple development roles and served the Board of Directors as chairperson with Cargill’s Joint Ventures. Solberg holds an MBA from the University of Manitoba and holds Project Management Professional and Canadian Sales Professional certifications.

As customers’ primary point of contact for the region, she is dedicated to customer satisfaction and growth. “Our leadership and our team are amazing; we are empowered to make decisions with our partners, this is the #1 reason why I like working at OPI,” she says. “There is so much passion and persistence that drives me every day. I want every Canadian farmer to succeed with grain storage management. Farmers know rain means grain for better yields, and getting the crop in the bin is the ultimate goal; however grain bin storage management technology will improve ROI and is a must for every farmer.”

Likewise, Brianne Borchowitz’s passion for agriculture is what drew her to OPI and the role of Customer Success Representative for Canada. She grew up on a farm in rural Alberta and has dedicated much of her professional life to improving customer experience in the ag industry. Her career includes time as Customer Experience Representative with Ag Exchange Group, Farm Business Representative with CWB and Sales Representative with Viterra.

“I am excited to be in this role because it will allow me to apply multiple skill sets and broaden the OPI team and customers that I get to support on a daily basis,” says Borchowitz. “Growing up in ag has given me the ability to quickly connect with customers and find common ground.”

Weiss believes Canadian customers will see a significant difference with Solberg and Borchowitz serving the country: “Both of them will directly impact our partners with their knowledge of agribusiness and production and their customer-centric focus.”

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